LAUNCHING BOMBAY PERFUMERY : THE SENSORIUM
Being a progressive perfumery, creativity, reinvention and collaboration is something we believe in. It’s all about being inspired by the past and creating something radical out of it. For our official launch in Mumbai, we set out to create a Sensorium that would explore beyond the boundaries of conventional perfumery.
The Sensorium is an experiental space where members of Mumbai’s creative community tapped into their strengths to create their interpretations of our 8 scents. Ranging from Pooja Dhingra who specialises in gastronomy to Sandunes + Jiver who created an audiovisual sensory track to Nazneen Jehangir’s floral ode to Mumbai’s dabbawalas, we saw some truly intriguing art.
Join us behind the scenes as we introduce our collaborators, their inspirations and installations.
Ashiesh Shah – Interior Design
Krsna Mehta – Contemporary Design
Lekha Washington – Product Design
Pooja Dhingra – Gastronomy
Sanket Avlani – Art Direction
Sandunes + Jiver – Electronica
Shweta Malhotra – Illustration
Nazneen Jehangir – Floral Couture
Colston Julian – Photography
Unboxing the fragrances
The interactive Bombay Stampede by Lekha Washington
Nazneen Jehangir in front of her installation Mumbai in eMotion
Pooja Dhingra created an edible candy lab inspired by our fragrance, 1020
Krsnaa Mehta in front of his Bombay Sensation, inspired by Art Deco & Bombay Perfumery
Lekha Washington in front of her Bombay Stampede