For our latest candle Ela, we asked visual artist Shweta Malhotra to create an identity for our warm and playful fine fragrance candle. Her ability to communicate without complicating is something that has always drawn us to her work. We sat down with her to discuss how she came up with the visual identity for Ela.

When you experienced the candle for the first time, what really stood out for you?

The fragrance was really nostalgic and warm being cardamom. It seemed like a refined and contemporary take on cardamom with hint of a citrus note.

What was the inspiration behind the design?

The design was inspired by its main ingredient Cardamom contrasted with citrus notes, which was the inspiration for the forms used.

That came together to create a festive symbol, the Diya.

Can you share your process of creating the identity for Ela?

The design was inspired by the fragrance and the festive element. I decided to keep it graphic and minimal and focus on the ingredients and what they make you feel visually.

To know more about Ela, please do click through here

February 12, 2020 — Digital Impressions